Why having a strategy is key to launching a successful P2P online campaign
Ever felt overwhelmed when planning an online peer to peer fundraiser? Maybe you don’t know where to start?
“A goal without a plan is just a wish.” – Antoine de Saint-Exupéry.
The key to a successful peer to peer online campaign is the strategy!
Here are the top 3 key components you should include in your plan:
1) Set a goal & decide on the campaign messaging
What is your income goal?
What is your donor acquisition goal (how many new donors do you want)?
What is the campaign call to action? What is the impact going to be when you reach your goals?
*Bonus: Create a specific fundraising page for your campaign to showcase your goals
2) Mobilize your current donors
Review your current donors and target those who are active donors. Don’t forget about volunteers, interns and board members! Who are you going to contact?
How are you going to encourage them to become your fundraisers or ambassadors?
*Bonus: set individual goals for each person and include them as part of the goal-setting process
3) Create a toolkit for your fundraisers
What online giving platform will your fundraisers be using? (My favorite is FundraiseUp! Visit my FundraiseUp page on my website for more info!).
Have a toolkit easily accessible filled with tools to make the fundraiser easy! Think graphics, social media examples, sample email.
*Bonus: Gamify the process and make it into a friendly competition.
What are you waiting for? Start making your plan today, and to help you – grab your free comprehensive checklist here.
Grab your free comprehensive checklist! (DOWNLOAD – COMING SOON)